Below are some OTT/streaming, advanced advertising, digital out-of-home and marketing concepts we prototyped and/or deployed.
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OTT RECOMMENDATION & MARKETING ENGINE
IBM Corporation
Identified and actualized an innovative OTT Cognitive Media Platform based on rich content metadata tagging for recommendations, personalization, discovery, and voice-enabled. This same platform also enhances subscriber management systems to drive subscriber acquisition and retention and helps to match content libraries to best-targeted market segments while optimizing overall business value and providing a more rewarding user experience to current subscribers.
MATCHING BRANDS TO TV HOUSEHOLDS
Altice USA
Spearheaded first-of-kind innovative proof-of-concept that combined subscriber metrics with social media attributes by analyzing personality traits of top TV program viewers. Creating unique household viewership “personas” through behavior-based insights, an MVPD can better understand the overall value of their programming, enhance their subscribers’ experience in order to increase retention rates, and optimize target messaging for advertisers.
MATCHING BRANDS TO TV HOUSEHOLDS
Altice USA
Spearheaded first-of-kind innovative proof-of-concept that combined subscriber metrics with social media attributes by analyzing personality traits of top TV program viewers. Creating unique household viewership “personas” through behavior-based insights, an MVPD can better understand the overall value of their programming, enhance their subscribers’ experience in order to increase retention rates, and optimize target messaging for advertisers.
ADVERTISING ATTRIBUTION PLATFORM
WarnerMedia
Developed first-of-kind advertising attribution platform, and new media metrics, which quantifies the actual impact of TV commercials, event sponsorships, and radio advertising to the increased consumer foot traffic of the advertiser’s retail location generated by the measured ad. This approach was at the forefront of establishing the actual ROI of advertising to consumer buyer intent and sales of the advertised product and/or service.
LIVE THEATRE AUDIENCE ENGAGEMENT PLATFORM
Theatre Forward
Created and launched the first, live in-theatre digital programming network for the largest non-profit theatres in America. Reaching a combined annual audience of 2.7M, this audience engagement network increased the overall value of the theatrical venue for their subscribers and bridged partnerships between non-profit theatres and corporations, opening new revenue streams and community participation with the venue.
LIVE THEATRE AUDIENCE ENGAGEMENT PLATFORM
Theatre Forward
Created and launched the first, live in-theatre digital programming network for the largest non-profit theatres in America. Reaching a combined annual audience of 2.7M, this audience engagement network increased the overall value of the theatrical venue for their subscribers and bridged partnerships between non-profit theatres and corporations, opening new revenue streams and community participation with the venue.
SMART CITY SOCIAL LISTENING ANALYTICS
Spectrum Enterprise
For one of the nation’s largest MVPD, developed a nationwide social listening (AI/ML) competitive analysis platform to help focus and match different Smarter City solutions on a municipality basis. The aim of the analytics platform provided prioritization of the client’s initiatives and direction for all sales and marketing efforts. By grouping markets by persona type, and enriching the data with local and national news stories and social media messaging, the platform provided a better understanding of the pain points that exist in each market from both a municipality level and the concerns of their constituents.
RETAIL IN-STORE ADVERTISING & ENTERTAINMENT PLATFORM
CBS-TV
Developed the next dimension of in-store shopper engagement, transforming standard TV display areas into shopper destination “entertainment zones.” Supported with 7 channels of hosted content, as a “portal to everything entertainment,” this platform transformed the shopper’s journey while seamlessly integrating a retailer’s brand voice thereby enhancing the shopping experience and interactions customers have with their retailer.
RETAIL IN-STORE ADVERTISING & ENTERTAINMENT PLATFORM
CBS-TV
Developed the next dimension of in-store shopper engagement, transforming standard TV display areas into shopper destination “entertainment zones.” Supported with 7 channels of hosted content, as a “portal to everything entertainment,” this platform transformed the shopper’s journey while seamlessly integrating a retailer’s brand voice thereby enhancing the shopping experience and interactions customers have with their retailer.
HEALTHCARE CONSUMERISM
Health Focus Media
Pioneered “healthcare consumerism” with a digital Point-Of-Care patient engagement platform. Deployed in the top 500 prescription-writing doctors’ waiting rooms, these Patient Education Centers combined flat-screen displays with targeted condition-specific content, focused on medical advice, exercise, nutrition, and mind and body, from leading health educators. The content, together with the strategic positioning of screens, achieved the goal of encouraging patients to have a more impactful dialogue with their doctors. At the forefront of the new Smarter Healthcare initiatives, this ad-supported TV network targeted patients and brands related to Diabetes, Rheumatology, and Cardiology.
IN-STORE SHOPPER VIDEO ASSISTANTS
CBS Outdoor/Outernet
Conceived “environmental video” programming content and models designed to influence the shopper at retail, resulting in an average 18% lift in sales and a 43% recall of advertising products over the same products without the contextual advertising messages. Including 12 retail banners and 25 content channels, displayed on over 6K screens/retail locations, and reaching over 76M shoppers every month, the network engaged shoppers through product information, inspiring them to try new things, expanding their shopping ideas, and creating a relationship between shoppers and store locations through strategically placed digital monitors.
IN-STORE SHOPPER VIDEO ASSISTANTS
CBS Outdoor/Outernet
Conceived “environmental video” programming content and models designed to influence the shopper at retail, resulting in an average 18% lift in sales and a 43% recall of advertising products over the same products without the contextual advertising messages. Including 12 retail banners and 25 content channels, displayed on over 6K screens/retail locations, and reaching over 76M shoppers every month, the network engaged shoppers through product information, inspiring them to try new things, expanding their shopping ideas, and creating a relationship between shoppers and store locations through strategically placed digital monitors.
FIRST-OF-KIND DOOH AD SUPPORTED & PPV NETWORKS
Prostar Entertainment Network
Developed, launched and produced all content for the first ad-supported and pay-per-view/closed-circuit Sports Bar Network. Consisting of over 3,000 locations with established partnerships with ESPN, NFL Films, Don King Productions, TOP RANK, and other national and international sports rights holders, this network was the first true application of place-based media, and at the forefront of services like the NFL’s Sunday Ticket and the newer streaming programming services to commercial establishments.
1ST DIRECT-TO-CONSUMER PROGRAMMING SERVICES
AlphaStar Digital Television
For the first North American direct-to-consumer programming service, defined the United States core strategic directions, provided business insights, developed the product offering and created integrated consumer and retail marketing position, in highly contested markets. Developed all programming strategic alliances and partnerships, and negotiated/executed multi-year programming contracts with all the major programmers and film studios, that aggregated over 120 entertainment, niche, ethnic, audio and data services.
1ST DIRECT-TO-CONSUMER PROGRAMMING SERVICES
AlphaStar Digital Television
For the first North American direct-to-consumer programming service, defined the United States core strategic directions, provided business insights, developed the product offering and created integrated consumer and retail marketing position, in highly contested markets. Developed all programming strategic alliances and partnerships, and negotiated/executed multi-year programming contracts with all the major programmers and film studios, that aggregated over 120 entertainment, niche, ethnic, audio and data services.
NEW OTT ARTS AND ENTERTAINMENT SERVICE
Broadway HD
Originated a new OTT service that presents theatrical productions to today’s new and larger audiences, by taking advantage of the current digital entertainment platforms that are changing today’s media landscape—streaming video, OTT, theatrical, SVOD and AVOD.